Bridge the gap between AI possibilities and business outcomes and learn the strategic frameworks and methodologies of AI product leadership. Our AI Product Strategy (Online) course gives you the skills, hands-on practice, and creative and technical confidence to identify high-impact opportunities, design data-driven roadmaps, and lead organizational AI transformation.
Residents of Alabama, Connecticut, Kentucky, Nebraska, Oklahoma, Wisconsin, and Wyoming are not eligible to enroll in this course.
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This course is one of four courses in the AI Product Management learning pathway, designed to help learners build, launch, and scale AI-powered products. You can take this course on its own, or complete the full pathway to deepen your understanding of AI product strategy, experimentation, prioritization, and cross-functional execution. More courses in this pathway:
*Eligibility is based on terms and conditions.
This course is for product managers and leaders, strategy and innovation professionals, and cross-functional collaborators leading AI-enabled product initiatives and who want:
This course works with any major AI platform. Use your existing account or free tiers from:
No premium subscriptions required—learn with the tools you already have.
✓ Live cohort learning: Learn with a structured group of professionals who share your goals. Get real-time answers from expert instructors during live sessions.
✓ Comprehensive skill stack: Develop skills to identify high-impact opportunities, design data-driven roadmaps, and lead organizational AI transformation, focusing on strategic thinking and business outcomes.
✓ Hands-on practice: Learn through 17 hands-on lab hours with projects designed to help you develop the critical thinking, analytical skills, and strategic frameworks needed to drive AI innovation at scale.
✓ Workplace-relevant application: Learn the methodologies for strategic AI thinking, predictive roadmapping, and governance frameworks that define successful AI products—focusing on strategic vision and organizational leadership rather than technical execution.
of product managers believe that AI will have a huge impact on product management
(Source: Airfocus, 2024)
of organizations use AI in at least one business function
(Source: McKinsey & Co, 2025)
of product professionals have integrated AI into their workflows
(Source: Pragmatic Institute, 2024)
You'll leave this course with these AI product strategy skills:
“Getting exposure and time with our instructor and classmates meant we could get to know other industries and how they approach marketing problems. This course gave me the confidence in my decision to move to marketing.”
GA grad, Digital Marketing Short Course
Learning AI skills is no longer optional. Tell us a little about you—and we’ll get in touch with more info.
Need to speak with someone directly? Our admissions team is here to help.
This is an entry-level course. Though not required, learners with a foundational understanding of product management concepts such as user research, product lifecycle planning, and cross-functional collaboration will find course topics easier to absorb.. Experience using data to inform decisions or working with digital products will help participants engage confidently with AI strategy concepts.
Admissions requirements and recommended experience are explained in additional detail in the Student Catalog. Our Admissions team can discuss your background and learning goals to advise if this course is a good fit for you.
Key learning outcomes include:
Our Admissions team is here to help and can advise whether this course is right for you and your learning goals. You can also:
*Course modality options vary by location, pending market availability and eligibility. Please contact our Admissions team to discuss course eligibility and what version is available in your location.
