Learn to apply generative tools, structured prompting, workflow design, and audience intelligence to real content challenges. Our Content Marketing Strategy with AI (Online) course gives you the skills, hands-on practice, and confidence to deliver content that performs—reliably, ethically, and at scale in an AI-enabled environment.
Residents of Alabama, Connecticut, Kentucky, Nebraska, Oklahoma, Wisconsin, and Wyoming are not eligible to enroll in this course.
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Take two courses and qualify for an additional two courses for free. With a bundle discount, all four courses are available for a total payment of $5,900.*
*Eligibility is based on terms and conditions.
This course is for content strategists and content marketers, writers and creative professionals, marketing generalists, and adjacent roles looking to integrate AI tools into their workflows to work faster and produce better-performing outputs and who want:
This course works with any major AI platform. Use your existing account or free tiers from:
No premium subscriptions required—learn with the tools you already have.
✓ Live cohort learning: Learn with a structured group of professionals who share your goals. Get real-time answers from expert instructors during live sessions.
✓ Comprehensive skill stack: Rather than focusing on AI theory, this course builds practical capability across the full content lifecycle—from research and strategy to creation, optimization, and governance.
✓ Hands-on practice: Learn through 18 hands-on lab hours and a capstone project to develop the skills to apply generative tools, structured prompting, workflow design, and audience intelligence to real content challenges.
✓ Workplace-relevant application: Learn how to use generative tools, structured prompting, and performance analytics to create content that ranks, resonates, and scales—and leave with a portfolio-ready case study that demonstrates real-world impact.
of marketers say content demand has doubled
(Source: Adobe, 2025)
of marketers using generative AI are already applying it to content creation and writing copy
(Source: Salesforce, 2025)
of marketers report that AI-generated content performs as well or better than manually created content
(Source: CoSchedule, 2025)
You'll leave this course with these content marketing strategy with AI skills:
“Getting exposure and time with our instructor and classmates meant we could get to know other industries and how they approach marketing problems. This course gave me the confidence in my decision to move to marketing.”
GA grad, Digital Marketing Short Course
Learning AI skills is no longer optional. Tell us a little about you—and we’ll get in touch with more info.
Need to speak with someone directly? Our admissions team is here to help.
No, this Content Marketing Strategy with AI (Online) course is designed for beginners and no technical background is required.
Our Admissions team can discuss your background and learning goals to advise if this course is a good fit for you.
Key learning outcomes include:
Yes. All of our courses are designed for busy professionals with full-time work commitments. There’s no prework, and the workload is designed to be manageable with a full-time job. If you need to miss a session or two, we offer resources to help you catch up. We recommend you discuss any planned absences with your instructor.
Our Admissions team is here to help and can advise whether this course is right for you and your learning goals. You can also:
*Course modality options vary by location, pending market availability. Please contact our Admissions team to discuss what version is available in your location.